PERSONAL BRAND & LINKEDIN COACHING
Personal brand-building for the ambitious service providers who want to get more clients.
It gets a bad rep, but I promise you: LinkedIn is not the enemy. Bad content is.
There are more than just marketing bros and boss babes over there. We’ve got breathwork coaches getting luxury brand partnerships, nutritionists landing dream clients in less than a month, and website designers who are booked so far in advance that “they don’t even need a website anymore”.
Sooooo why are you still here pretending it’s not a good idea for you as well? If you’re starting to come around to the ‘maybe LinkedIn isn’t so bad’ concept… congrats - you’re about to get a whole lot more reach.
Are you booked up, busy, and achieving everything you ever wanted to? Or…
…are you still settling for ad-hoc social media posts, inconsistent new leads and getting overwhelmed in the process of creating another Instagram Reel because you just want to get back to focusing on doing the job you actually created the business to do?
If you’re stressed about social media, it’s time to build a personal brand that feels FUN for you to create for, show up for, and tell the story of — on a platform that doesn’t demand you dance to the latest trending audio or fight with its algorithm just to get 10 people to throw you a ‘like.’
MEET LINKEDIN GIRL
Hi, I’m Nicole —
Chief of Convincing People That LinkedIn is Right For Them. Also known affectionately online as ‘LinkedIn Girl’.
I build personal brands for ambitious business owners. The service providers who want to book out further in advance. The experienced online educators who want more sell-out launches. The I’m-just-getting-started founder who wants their first clients to be the right ones. The multi-passionate ‘I wear all the hats” girlies who want to sign a book deal and work with more brands.
I love it - and I’m good at it, bc I am inherently nosy and also pretty good vibes. Being good at what you do AND nice to work with is the ultimate life hack and I stand by that.
HOW I CAN HELP YOU
Personal branding for the business owner who wants more confidence, less overwhelm, and a plan that works.
I support founders with personal branding and LinkedIn coaching that actually feels doable and strategic, helping them move from ‘I know I should be on LinkedIn…” to “I don’t know what I was so worried about, why didn’t I do this sooner”. Through sustainable, tried-and-tested methods, I create a safe space for founders to start posting confidently, without feeling embarrassed, uncomfortable, or forced to follow someone else’s playbook that doesn’t work for them.
DO-IT-YOURSELF
Soft Launch Your LinkedIn™ Course
For the business owners who are sick of saying “I know… I should be on LinkedIn” because they know their clients are on there - but then never doing anything about it because they’re worried their old boss will see them.
Soft Launch Your LinkedIn™ is the bestselling course that actually gets you posting.
DONE-WITH-YOU
LinkedIn Course + Nicole as Your Editor
For confident DIYers who have maybe even already been posting on LinkedIn, but want to add a little more strategy, structure and story to what they’re doing. They want insight from someone who’s done this before to confidently review and sign off on their content before they press ‘post’.
Soft Launch Your LinkedIn™ PLUS access to Nicole’s feedback and editing on your content.
GETTING-YOU-STARTED
LinkedIn Profile Workshop
For the people who are not quite ready to post (or have got that covered) but who want a profile that feels like them and also makes them money. No more “I haven’t touched my profile in years!” despite having invested thousands into your website.
This workshop makes sure that your LinkedIn profile calls in the clients you’d love to work with.
…bc why am I not seeing you posting over there
Your LinkedIn notifications should be full of new clients and opportunities, not sales pitches or your toxic ex-manager.
Soft Launch Your LinkedIn™ is the self-paced DIY LinkedIn course for business owners who are sick of social media marketing that takes up all of their time and want to finally find an easier solution. This teaches you how to write great, strategic content for your LinkedIn, while giving you the tools to start posting while you learn.
Popular course lessons:
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This lesson shares the five-step process for building truly great hooks - because it’s less about writing great hooks. That suggests you have to be an amazing, creatively-minded copywriter in order to write great hooks. When in fact, it’s just about knowing how to format (and we’ve taken copywriters through the course, so trust us, it’s not a copywriter thing!) It’s less about writing. It’s more about building. It’s strategic.
It’s a favourite lesson because it pulls back the curtain on the things that take LinkedIn posts from something that people will ignore and scroll past, to the kind of thing that builds resonance and contributes to your influence in their mind. Not everyone who sees you in their newsfeed will read your whole post. But they’ll always look at the opening ‘hook’. What do yours say about you?
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Your signature series content for LinkedIn looks different to your other platforms. There are also (not many people know this) - two types of series content. One is designed to attract in new followers and maximise likes and engagement. The other locks in what you’re known for and why people should trust you. It’s the thing that really sells people on buying from you above anyone else.
This is a favourite because it’s deeply personal - and allows you to get creative! Type A people love it because it gives them structure around posting (no more omg what am I posting next month - because you know you have a series to stick to) and Type B people love it because it still have buckets of creative flexibility!
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If I had a British pound for every time someone asked me about posting photos to LinkedIn, I would retire myself. This lesson dives into the importance and logic behind photos on LinkedIn specifically. Photos can be incredible powerful as you build a personal brand. They’re great for creating visual recognition. But there’s a nuance to how we use them on LinkedIn.
This is a favourite because not everyone wants to share selfies (that’s okay) and some people are keen to showcase the nitty-gritty behind the scenes. Whatever your vibe, understanding the strategy behind why you use different imagery is crucial to feeling confident in how and when you use them.
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We subscribe firmly to a life-first approach to social media, which is something that is also baked into the course. We reverse-engineer your planning together. LinkedIn is a great platform for business owners because unlike many other social media channels, you don’t have to post there every day. You can build long-term, sustainable habits and still get results.
This is a favourite because as part of the course, you get access to the same Content Planning Tool we use for our clients to ensure we’re nailing a variety of topics and being strategic (not only chasing likes!) which we guide you through populating for yourself - factoring in taking time off in the summer, taking holidays, planning for family events, or dialling things back during busy client weeks. You’re not planning alone - we’re working through things together.
Subscribe to The [In]sider — your weekly guide to making your personal brand feel less cringe.
(with a zero tolerance policy for ‘broetry’)
Learn how to do LinkedIn in a way that feels doable, smart, and genuinely you. Includes post prompts, real examples, and a zero-tolerance policy for ‘broetry’.